The 11:11 Column

11:11 is a time of not just synchronicity, as per numerological tenets, but also a sign meant to signify a specific and special moment in time. While the statistical basis of seeing 11:11 cannot be explained simply, largely because there is no way to average out human behavior like that, even if you were to pursue a Fermi estimate, such cheeky mathematical computations do not really describe the meaning behind such phenomena. Even if we were to look at this purely psychologically, as a cognitive bias of frequency, a la Baader-Meinhof, that explains the frequency of it happening, not the assigned meaning of it. So, instead, I urge you to escape into a more wondrous and fantastical school of thought – perhaps 11:11 really is just a random moment of meaning, one that cannot be calculated or ascertained using our normal rules; one that may be impervious to our own cognitive biases and yet retain value all the same. With this in mind, I am thrilled to announce the official launch of The 11:11 Column, a series of profiles that do just that – look at the moments of special meaning in women’s health, be it philanthropy, biomedical innovation, creativity, advocacy, or more. As a magazine founded on the principle of meaningful change, we see no better way than to push that agenda forward, by recognizing the unique contributions of those actively working in the field (in whatever capacity they deem relevant) to improve women’s health.